#13 Seven newsletters finding a place in Reading.email
The web app for more people, reading more newsletters, more often.
This thirteenth edition is a special issue only featuring seven newsletters. These newsletters don’t easily fall into any list on Reading.email. These are some gems that deserve attention. Also, some predictions and more on Finding.email.
Beta: Finding.email
Before reading a newsletter you have to find the newsletter. Finding.email is a site for discovering more great newsletters. You’ll find about 300 newsletters in the directory which is organized into sections modeled after a major Sunday newspaper: Arts, Climate, Innovation, Life, Money, News, Money, Opinions, Politics, Science and World. Each section has various lists like the Music list in Arts.
There are some limits in launching Finding.email. Currently it does not help discovery of either sports or local newsletters. Some features are still in progress like search. And you’ll notice some of the sections are thin which indicates where you can expect future additions as we actively seek out newsletters for those sections. For example, we added 50 newsletters in the last week.
Great progress is expected of newsletters in 2021 and Finding.email is one step in that direction.
The Newsletters
Reading.email subscribes to many newsletters every week. In most cases we wait until 8 issues are received before adding a newsletter to a list. Having that many issues to review shows if the newsletter is an editorial newsletter or more promotional. It also shows the commitment of the publisher.
This process created a good backlog of newsletters in the last couple of months. Looking at this backlog, I thought you might like seeing these seven newsletters.
Highlighter
Mark Isero publishes The Highlighter newsletter weekly about great reads. I just read his issue #274 - the Best of 2020 and the photo got me to read more from Vanity Fair. This newsletter will make the Reading list.
Hothouse
Carbon behind the clicks. That is the challenge of the Dec 14th issue: "Is this email part of the climate problem?" Personally I think it is part of bigger discussion about technology where I'd refer to Kevin Kelly. The "Climate" list is getting so big that it needs to divide. But how? And this newsletter does not make it an easy decision.
Hyperallergic
The Arts is another big section in Reading.email and this newsletter definitely belongs in that section. I binged on several issues. If you like art then you can get lost in Hyperallergic.
Krebsonsecurity
If the name SolarWinds doesn't mean anything, then you should read Krebs. It is all that my "data center" friends can talk about. The Russians have attacked and the damage is extensive and a challenge. Krebs can keep you informed.
Login
Maybe the Axios Login Newsletter should be featured in a list for "digital life". Obviously as a reader of our newsletter you know the impact tech can have on our lives. This is one of several newsletters with this focus.
loremipsumm
The "Snow Day" issue is another gem of a newsletter. And I agree that "Kids are great." Thanks for recommending Readeo. Now what list do I put loremipsumm into?
The Week In Newsletters
Mark from Revue in Issue #73 of “The Week In Newsletters” asked several people, including me, to look ahead at 2021 and predict trends for newsletters. His newsletter is a great resource for readers and publishers. These are my predictions:
i. Newsletters will continue to become more like blogs because back issues are now more visible and searchable on the web. The rise of SEO.
ii. Just as news organizations (newspapers) purchased blogs when building out their web sites, they will do the same with newsletters. Every news organization needs a good portfolio of newsletters. For example, the New York Times and Washington Post each have more than 60 public newsletters. They and other organizations will buy audiences to build out their portfolio. Major players.
iii. The “listletters” with no editorial content and only headlines will no longer be acceptable to subscribers or advertisers of high priced magazines who will demand content in their newsletters.
iv. The very definition of a newsletter in the public’s perception will expand following the path of podcasts with many different “flavors”. Serials, short runs, seasonal, “evergreen” and more. New vocabulary and opportunities.
v. Year of the newsletter reader.
Next week there will be more. This week only covered H, K and L.
Thank you for being a member of Reading.email
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